I am a German fashion designer based in London with 10+ years of professional experience in apparel and graphic design, creative direction, product development, garment construction, pattern-making,
brand management, multimedia, and sustainability.
brand management, multimedia, and sustainability.
My expertise is in CAD, sustainable womenswear design, unisex apparel, denim, and woven fabrics, alongside additional experience in menswear, streetwear, outdoor clothing, activewear, knitwear, inclusive fashion,
and textile print artwork.
and textile print artwork.
Innovative design, finesse, graphical artwork, and the ability to develop high-quality garments, seasonal commercial collections, ready-to-wear products, and unique looks from start to finish define my design signature – all while ensuring a customer-focused approach, maintaining brand aesthetics, and meeting briefs, budgets, timelines, and tight deadlines.
I work with trend and mood boards, tech packs, digital and hand-drawn illustrations, detailed sketches, colour palettes, and spreadsheets. Some of my daily responsibilities include concept planning, trend forecasting, design development, sourcing, and applying technical knowledge. I am proficient
in Adobe Creative Cloud, work with CLO 3D and am
eager to learn new AI software.
in Adobe Creative Cloud, work with CLO 3D and am
eager to learn new AI software.
With my international fashion network and knowledge of sustainable materials and textile standards, I stay on top of the latest industry trends, news, and technologies. I am a creative problem-solver with a strong eye for detail, visual composition, and a talent for bringing ideas to life.
My career has taken me around the world, working across the UK, Europe, and Australia, while consistently striving to deliver exceptional results.
Brands I have worked with include Fatface, AllSaints, Free People, Levi's, and Diesel Australia.
In Melbourne, I launched Lmj (lmjethical.com), a small sustainable clothing brand, which I showcased at Vancouver Fashion Week and Eco Fashion Week Australia, and the brand was featured in British Vogue. This experience has given me extensive knowledge of product development, team management, and leadership. My work aims to empower diversity and foster positive change.
I also have a background in interior design, retail management, e-commerce, digital marketing and communication. Furthermore, I offer services in photography, videography, art direction, styling, editorial management, and production for photoshoots, campaigns, runway shows, and e-commerce.
By combining my digital design experience with my marketing skills and passion for content creation, I also take on graphic design projects and enjoy turning complex ideas into distinctive digital design concepts while incorporating typography and visual storytelling techniques.
The following pages feature a selection of freelance design projects and in-house commercial experience. (Fashion & Graphic Design)
Feel free to shoot me an email, message me on LinkedIn or fill in
the contact form if interested in collaborating...
Thank you!